Get higher knowledge in retail management - Apply for PGDM
Retail business is the selling of consumer goods or services to the people to earn a profit. Retailer is the one who sells the goods or services to the end users. Retail management deals with the knowledge and the skills required to be successful in this field.
Diploma in retail management
To study retail management you can go for a PGDM course in this field. The course is designed to meet the growing needs of the retail industry and the e-commerce sector in India. The diploma in retail management includes theory and practical learning.
PGDM retail management course highlights
The PGDM is a two-year full-time course approved by the AICTE. The highlights are as follows:
- The course covers topics like overseas retail business, retail operations, international business in retail, how to manage a mall, merchandising, retail research, consumer behaviour, selling and negotiation skills.
- The course includes a 10 days Global Immersion program where the candidates travel abroad to learn digital and social media, e-commerce and design thinking.
- The candidates learn about retail hands-on by operating a Live retail store in a mall. This is how local immersion is taught. Rural immersion is taught through the various rural research projects.
- The candidates go through mock interviews, corporate communication, soft skills development, group discussions and presentation training to prepare themselves for the final placements. The candidates can find jobs easily as many companies visit the campus in the final year.
- The retail management course covers specialization subjects in retail and core subjects of marketing. The candidates doing this course are offered retail and marketing jobs.
Eligibility for the course
Graduation with a minimum of 50% aggregate marks in the final year. The candidates have to clear any of the MBA entrance tests XAT, MAT, CAT, CMAT, GMAT, ATMA, state CET and NMAT by GMAC as per the AICTE guidelines.
The candidates also have to clear the admission process which consists of a selection round and attending micro presentation personal interview. The candidates are selected based on their overall performance.
Why to choose a PGDM course?
The many reasons to choose a PGDM course are as follows:
- The PGDM course gives ‘on-the-job-training’ through the 5 month paid industry internship. The candidates get to learn directly from the industry. The candidates handle business operation, strategy and research projects aided by the faculty. Many candidates get pre-placement offers from internships.
- The course offers a skills development program where the candidates are taught communication, values and life skills. This helps the candidates to become knowledgeable and confident professionals.
- The course teaches corporate social responsibility where the candidates have to work for a social cause. The candidates are taught how the NGOs function for the betterment of the people. The candidates have to participate in a 1-month NGO project.
- The candidates have to do a research based Capstone project in the final year.
- Innovative teaching methods are used like focussed insight sessions, case based and live projects with the help of faculty and industry experts. The course consists of lectures, assignments, projects, discussions, industry visits, seminars by industry experts and more.